OBJECTIVE To explore the basis for patient complaints about the oldness of most magazines in practice waiting rooms. DESIGN Cohort study. SETTING Waiting room of a general practice in Auckland, New Zealand. PARTICIPANTS 87 magazines stacked into three mixed piles and placed in the waiting room: this included non-gossipy magazines (Time magazine, the Economist, Australian Women's Weekly, N...

INTRODUCTION Growing evidence suggests that physical activity, healthy diets, and social engagement may promote cognitive health. Popular media helps establish the public health agenda. In this study, we describe articles about cognitive health in top-circulating women's and men's magazines. METHODS To identify articles on cognitive health, we manually searched all pages of 4 top-circulating ...

OBJECTIVE The Master Settlement Agreement (MSA) of November 1998 prohibited participating tobacco companies from directly or indirectly targeting youth in marketing. Widely publicised information in May 2000 showed increased cigarette advertising in magazines with substantial youth readership and companies were pressed to change their practices. The responses of the tobacco industry to the MSA ...

The purpose of this study was to show how printed magazines affect the environment with their use of paper and how digital magazines affect their environment with their electricity use from servers hosting the digital magazines. It is also to find how the printed magazine industry is reducing their paper use and how digital magazines are reducing the amount of electricity used by servers hostin...

BACKGROUND Disparities in health status among ethnic groups favor the Caucasian population in the United States on almost all major indicators. Disparities in exposure to health-related mass media messages may be among the environmental factors contributing to the racial and ethnic imbalance in health outcomes. This study evaluated whether variations exist in health-related advertisements and h...

Popular women’s magazines have gone online and are gaining increased readership because of their interactive content, videos, and discussion forums. This study examines women’s perceptions and behaviors toward online women’s magazines based on an online survey of 257 female magazine readers. We found that, compared with their print counterparts, online magazines were perceived to be easier to r...

Content analyses have cataloged the sexual scripts present in magazines largely because of their perceived value to readers and their potential role as sex educators. Although it is generally agreed that magazines have the potential to influence sexual attitudes and behavioral intentions, the effects of this medium are not as frequently researched as are other forms of media. The current study ...

This project is based on a 25000$ competition by the Hearst Magazines posted on www.kdnuggets.com . The goal of this project is to predict the sales of 10 different magazine titles published by the Hearst Magazines at each newsstand location across United States, to optimize the overall contribution of the newsstand locations. To predict the magazines’ sales volume, Hearst magazines has provide...