The market for knowledge has grown dramatically over the past decades. Extant work underscores the factors shaping market efficacy: (a) the cost of searching for innovative knowledge; (b) asymmetric-information between inventors and investors; and (c) the inherent difficulty in maintaining ownership over knowledge. Recently, market transactions have been taking place online, matching disperse o...

personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. this paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. market mavens are consumer which have tendency to become especially involved in the marketplace. the purpose of th...

Purpose – Opportunity recognition is an important aspect on entrepreneurship, especially for technology-based ventures. Drawing on Austrian economic theory, recent studies have emphasized the importance of market knowledge in opportunity recognition. Although insightful, these studies do not take account of relationships that exist between different types of knowledge (e.g. technology and marke...

Background: Market orientation refers to a type of modern marketing that emphasizes the creation of continuous value for customers and buyers. This research was conducted with the aim of presenting a new model of market orientation with an emphasis on moral implications. Method: The present study was applied and part of mixed research (qualitative-quantitative). The statistical population incl...

The moist temperate Himalayas, as one of the major ecological zone of Pakistan, deserve specific attention to the conservation of environment and the sustainable development of natural resources. During the last hundred years, the area has been subjected to major structural changes leading to a decrease of about fifty per cent of the potential forest area. The decrease in forest cover, combined...

Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...