This research aims at woven bamboo handicrafts which are one of the superior products Magetan Regency. The problem that occurs is innovation not optimal, because quality workforce still low. Bamboo handicraft cannot yet have an export market. lack coordination between craftsmen, distributors and government resulted in a weak institutional structure. purpose this to determine strategy for increa...

In this paper, we study a generalization of z-ideals in the ring C(X) of continuous real valued functions on a completely regular Hausdorff space X. The notion of a weak ideal and naturally a weak z-ideal and a prime weak ideal are introduced and it turns out that they behave such as z-ideals in C(X).

-Service is any act or performance that one party offers to another that is essentially intangible and does not result in any ownership. The majorities of the challenges in service marketing arises from the basic characteristics of services like intangibility, heterogeneity, inseparability and perishability and are constantly known as IHIP. These characteristics have been staples of service res...

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

Introductory Comments As the new Editor-in-Chief for Marketing Science, it is a great pleasure to provide my first editorial. The objective of this editorial is to outline the strategy for Marketing Science and how it will be implemented. In particular, this editorial announces several new types of papers the journal will accept and why. Before doing so, however, we must all emphatically compli...

Nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. Prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

Standard strategic goals of a company are related to the achievement of predefined values in the area of sales or a market share. Their achievement is conditional upon obtaining a stable consumer preferences and some competitive advantage. Applying traditional marketing activities does not have a desired effect, companies have been forced to search new ways to achieve their goals. One of these ...

Area Editor: Russell S. Winer Agent-based modeling can illuminate how complex marketing phenomena emerge from simple decision rules. Marketing phenomena that are too complex for conventional analytical or empirical approaches can often be modeled using this approach. Agent-based modeling investigates aggregate phenomena by simulating the behavior of individual “agents,” such as consumers or org...