The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

the study has been done regarding the systematic approach (including: input, process, output and feedback). initially a list of factors has been recognized through surveying the secondary resources and existing models. then the factors are summarized and completed. finally 30 factors are identified as composing factors of enterprises' marketing. these factors have been matched with the sys...

the strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. although, there are evidences of the growth of organic farming in iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

this study focused to identify the likelihood factors affecting on farmers’ higher gain from paddy marketing in the north central province of sri lanka, where the main paddy cultivation area of the country. the required data was drawn from the field survey carried out in three irrigation systems covering 257 farmers during july to august 2010. the empirical logit model was used to assess factor...

This study focused to identify the likelihood factors affecting on farmers’ higher gain from paddy marketing in the North Central Province of Sri Lanka, where the main paddy cultivation area of the country. The required data was drawn from the field survey carried out in three irrigation systems covering 257 farmers during July to August 2010. The empirical logit model was used to assess factor...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...