نتایج جستجو برای: marketing execution capability
تعداد نتایج: 218605 فیلتر نتایج به سال:
a r t i c l e i n f o Keywords: Customer relationship management CRM Customer relationship performance Information technology Marketing capabilities Social media technology This study examines how social media technology usage and customer-centric management systems contribute to a firm-level capability of social customer relationship management (CRM). Drawing from the literature in marketing, ...
A grid provides abundant resources to the grid users. Task scheduling is a fundamental issue in grid computing. The objective of task scheduling is to allocate required resources to user request. Grid application that requires fast task execution does not perform well since tasks are assigned according to node availability not according to node computing capability. In this paper, we discussed ...
A new technique for low-cost error correction in computers is the alternate-data retry (ADR). An ADR is initiated by the detec,* * . tion of an error in the initial execution of an operation. The ADR is a re-execution of the operation, but with an alternate representation of the initial data. The choice of the alternate representation and the design of the processing circuits combine to insure ...
This study has proposed a new procedure, based on expanded RFM model, determining weight of parameters with pair-wise comparison matrix, clustering the products with K-optimum according to Davies-Bouldin Index, and then classifying customer product loyalty under B2B concept. It is necessary for firms to understand the customers and predict their needs for more success in business. The developed...
Objective: This study examines the influence of digital marketing capability on Micro, Small, and Medium Enterprises (MSMEs) performance. Environmental dynamism was moderator in this relationship. Design/Methods/Approach: design a quantitative approach. The research conducted Lamongan Regency. populations are managers or owners MSMEs area. Using non-probability purposive sampling techniques, re...
Technological innovation capability (TIC) is defined as a comprehensive set of characteristics of a firm that facilities and supports its technological innovation strategies. An audit to evaluate the TICs of a firm may trigger improvement in its future practices. Such an audit can be used by the firm for self assessment or third-party independent assessment to identify problems of its capabilit...
Background: Market orientation refers to a type of modern marketing that emphasizes the creation of continuous value for customers and buyers. This research was conducted with the aim of presenting a new model of market orientation with an emphasis on moral implications. Method: The present study was applied and part of mixed research (qualitative-quantitative). The statistical population incl...
Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these dom...
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