Social media marketing is playing a growing role in firms’ marketing efforts. However, industry practice suggests that firms have difficulty in quantitatively measuring its impact and implementing effective content management strategy. This study attempts to assess the value of Facebook marketing for the financial success of a movie’s theatrical release, and investigate what kind of high qualit...

Existing literature on the marketing of primary healthcare services was reviewed to determine the role of registered nurses in this regard. The systematic review included five searches and ensured wide coverage of the results of available primary research studies on the topic. The results were summarised and the role of registered nurses in the marketing of primary healthcare services was ident...

This paper reports on the development and implementation of a large-scale, marketing analytics framework for improving the segmentation, targeting and optimization of a consumer-facing firm’s marketing activities. The framework leverages detailed transaction data of the type increasingly becoming available in such industries. The models are customized to facilitate casino operations and were im...

This paper presents a multi objective geometric programming model which determines the product`s selling price in two markets. We assume demand is a function of price and marketing expenditure in two markets. The cost of production is also assumed to be a function of demands in both markets. Our model is a posynomial function which is solved using Geometric Programming (GP). In our GP implement...

The current situation on the labor market in Russia and other countries reflects the high demand for the introduction and development of new methods of human resource management in organizations of different fields. The amplification of the requirements for quality and level of education of the labor force leads to the formation of modern mechanisms of interaction between the labor market and e...

This paper is primarily focused on approaches and techniques to online promotion of electronic business models using special tools, including search engine optimization, (SEO), online advertisements and new methods of generating visitors to a Website. In last decade, the emergence of search engine marketing as one of the fastest growing industries has been observed. Search engine marketing has ...

Research into the marketing activities of the optical sector is extremely limited. The aim of this paper is redress this imbalance, and to examine and assess the role and relevance of marketing orientation to the independent optometrist. A national survey was undertaken using an adapted form of the MARKOR questionnaire, which sought to establish the level of marketing orientation of independent...

Customer Relationship Management has become the main interest of researchers and practitioners especially in the domains of Marketing and Information Systems (IS). This paper is an overview on success factors that could facilitate successful implementation of CRM.