Despite growing interest from government agencies, non-governmental organizations and school boards in restricting or regulating unhealthy food and beverage marketing to children, limited research has examined the emerging knowledge base regarding school-based food and beverage marketing in high-income countries. This review examined current approaches for measuring school food and beverage mar...

Leading companies around the world have implemented strategies for understanding their relationships with their customers, suppliers, partners, stakeholders, stockholders, and channels. In the Electronic Commerce world that is fast emerging, marketshare and product awareness may be tantamount to potential success, but world-class companies have clearly delineated themselves through profitabilit...

In México 99.8% of existing enterprises are Small-Medium Enterprises (SMEs) which generates 52% of Gross Domestic Product and 72% of total employment. A previous study of AMIPCI (2014) shows that in Mexico 8 of 10 enterprises have their own social network profile and 5 of 10 enterprises uses social media for publicity and marketing purposes. There are many studies about social media marketing b...

As call centers become more pervasive, the customers seek individualized service and greater attention. The call centers are becoming the contact centers a one-stop, single interface for all interactions from pre-sales to postsales, and continuing relationship. This paper presents some results in utilizing data mining in managing customer profile toward a greater business advantage. One solutio...

This paper examines the use of marketing strategies by Small, Micro and Medium Enterprises (SMMEs) in rural areas and identifies how they are limited by various internal and external factors. The study aimed to determine whether rural SMMEs have formal marketing strategies, the factors that constrain their marketing activities, their understanding of what marketing entails and the marketing com...

The body of knowledge in open innovation (OI) has been growing and, nowadays, it is one of the most popular and debated concepts in innovation management. However, the literature on OI is fragmented, many definitions have been used across the studies and in each paper different characteristics of open innovation are assessed. This issue creates many “flavors” of OI, which in turn creates obstac...

Open innovation is a paradigm related to knowledge sourcing. It argues that firms should take advantage of both external and internal ideas for innovation in organizations. The purpose of this research is to investigate how different knowledge management strategies and IT capabilities may have effects on the implementation of open innovation and whether the adoption of open innovation may affec...

Constraint-based recommender applications provide valuable support in item selection processes related to complex products and services. This type of recommender operates on a knowledge base that contains a deep model of the product assortment as well as constraints representing the company’s marketing and sales rules. Due to changes in the product assortment as well as in marketing and sales r...

when emerging technologies such as search engine marketing (sem) face tasks that require human level intelligence, it is inevitable to use the knowledge repositories to endow the machine with the breadth of knowledge available to humans. keyword suggestion for search engine advertising is an important problem for sponsored search and sem that requires a goldmine repository of knowledge. a recen...