This paper introduces a systematic and quantitative approach for assessing manufacturing responsiveness at the operational or tactical level in a manufacturing business. In particular the paper presents a methodology for investigating response capabilities across the entire order fulfilment cycle, highlights specific research issues and presents industrial case study results. Previous work carr...

Bu araştırmanın amacı, B2B firmaların pazarlama kabiliyetlerine yönelik bir ölçek geliştirilip doğrulanmasıdır. doğrultuda, pazarı algılama kabiliyeti, yeni ürün geliştirme kabiliyeti ve stratejik işbirliği kabiliyetine mevcut ölçekler yeniden düzenlenmiş birleşik ölçekte doğrulanmıştır. Mevcut ölçekler, iş birliği için sırasıyla Mu (2015), Morgan, Vorhies Mason (2009), Theoharakis, Sajtos Hool...

Urban air mobility requires safe and efficient airspace management, as well effective path planning decision-making capabilities to enable access the urban airspace, which is predicted be very densely populated. This paper tackles problem of strategic tactical by presenting a framework specifically designed for accounting several constraints issues environment. Multi-objective multi-constraint ...

recently many researches have studied technological innovation capabilities (tics) and their impacts on firm’s competitive performance in the field of manufacturing industries. this paper pursued yam et al. (2004) framework to study the relevance of tics and firm's competitive performance in a mainly-service-based industry in iran (ict). empirical data were collected through a questionnaire...

Does the amount of competitive advantage provided by information technology vary with the extent thal an application leverages strategic resources or capabilities? A survey of insurance company executives was used to examine this proposition and to identify strategic resources and capabilities commonly enhanced by systems supporting competitive advantage. The results of this study suggest that ...

A major issue regarding marketing within the arts is the fact it is that it is more likely to be seen as a tactical issue rather than a strategic one. One possible cause of this short term, tactical emphasis is the division between resource attraction and resource allocation and a possible solution to this problem is the development and maintenance of relationships with a wide variety of stakeh...

Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these dom...