In today’s fast marketing over the Internet or online, many retailers want to trade at the same time and change their marketing strategy to attract more customers. Some of the customers may decide to cancel their orders partially with a retailer due to various reasons such as increase in customer’s waiting time, loss of customer’s goodwill on retailer’s business, attractive promotional schemes ...

The goal of this paper is to combine the current theory about marketing channels with combined transport and logistics in order to develop a customer-based and broadly applicable approach to the study of combined freight transport in Europe. Furthermore, this paper seeks to provide an analytical framework as a starting point for the analysis of the performance-in terms of quality-of intermodal ...

Literature on technology and innovation management has identified the research and development (R&D) and marketing (RDM) interface as a critical organizational complexity that when managed well can affect company success in innovation. Cross-functional teams and collaboration mechanisms, such as boundary spanners, have been identified as solutions to the problems in communication between the tw...

Recently, social network marketing has gained tremendously in popularity. There are increasing numbers of Webbased companies that focus their marketing strategies on social network platforms such as Facebook, Twitter, etc. Even if social network marketing is perceived as a huge success, little or nothing is known about how well such social network-based marketing campaigns perform. To contribut...

The purpose of the article is to substantiate theoretical and methodological foundations educational innovation which professional program «Management social communication networks. Digital marketing», specialty 029 «Information, Library Archival Affairs». research methodology based on a set general scientific methods generalization, systematization forecasting. Hypothetical analysis made it po...

Cardiff University, the Welsh Government and Public Health Wales are working together to implement screening and brief interventions across a variety of health and community settings through a unique collaboration; a Knowledge Transfer Partnership (KTP). Previous research has uncovered both barriers and facilitators to implementation. This KTP seeks to build upon this work and translate the res...

Sample selection bias is a common problem encountered when using data mining algorithms for many real-world applications. Traditionally, it is assumed that training and test data are sampled from the same probability distribution, the so called “stationary or non-biased distribution assumption.” However, this assumption is often violated in reality. Typical examples include marketing solicitati...

the education institution is one of the most wide-ranging and important social institutions, and its most prominent goal is training young people to enter the community and accept different roles. verses of surat al-kahf is the story of the search for master by god’s prophet moses, finding him and keeping with him. through examining the views of quranic commentators on this matter from differen...