Customer satisfaction is important for the sustainability of businesses, both online and offline. The purpose this research to examine role brand image in mediating relationship between perceived ease use price on customer satisfaction. Data was collected by distributing questionnaires 160 respondents East Java who had made purchases using TikTok Shop last 3 months. Then, hypotheses study were ...

The enhanced abilities of online retailers to learn about their customers’ shopping behavior have increased fears of dynamic pricing, a practice in which a seller sets prices based on the estimated buyer’s willingness-to-pay. However, among online retailers, a deviation from a one-price-for-all policy is the exception. When price discrimination is observed, it is often in the context of custome...

Family firms are thought to pursue nonfinancial goals that provide socioemotional wealth, but socioemotional wealth is feasible only with family control of the firm. Using prospect theory, we hypothesize that socioemotional wealth increases with the extent of current control, duration of control, and intentions for transgenerational control, thus adding to the price at which owners would be wil...

Major investments in infrastructure rehabilitation have been undertaken by govemments, development banks and donors in developing countries in recent decades. In Sub-Saharan Africa road deterioration is perceived to be one ofthe main causes for the limited supply response after price liberalization in agricultural markets. Studies of the quantitative effects on marketing margins are rare. This ...

Consumers do differ in the evaluation of value between products and services. This study aims to identify the perceived value dimensions as functional and relational value to investigate the relationship between each dimension of perceived value with the future intention and also to examine the commitment as a mediator role between multi dimensions of perceived value and future intention. Facto...

Based on customer cognitive, affective and conative experiences in Internet online shopping, this study, from customers’ perspectives, develops a conceptual framework for e-CRM to explain the psychological process that customers maintain a long-term exchange relationship with specific online retailer. The conceptual framework proposes a series of causal linkages among the key variables affectin...

The ready-to-eat cereal industry is characterized by high concentration, high price-cost margins, large advertising to sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive pricing behavior and intense non-price competition. This paper empirically examines this...

Digital compression and distribution technologies influence the music industry in various ways. This paper investigates how consumer behavior is affected by the free music products on the Internet. Survey methodology was used to determine the respondents’ perceived likelihood of purchasing legitimate CDs depending on the free availability of the same music via a streaming service or downloading...