Banks are in the process of moving into a more competitive financial atmosphere with a wide variety of financial products and services. From the practical perspective, the prediction of customer loyalty will provide a better understanding of Islamic banking that relates to customer loyalty and offer a platform that helps the bank management to improve the customer loyalty. Therefore, the primar...

This present study aims to compare how service brand preference influence service perceived value, customer satisfaction and loyalty in different countries—Japan and China. Moreover, this study purposes to explore whether countries’ image affect service brand preference of customer. Two customer surveys which were practiced in Japan and China were conducted to examine moderation hypotheses, whi...

Customer interface quality, perceived security, and customer loyalty are critical factors for success of an e-commerce website; however, the relationships among them are not fully understood. We proposed a model for testing the relationships among them and the important outcomes of the site: switching costs and customer loyalty. Data was collected to test the model using a web-based survey, and...

This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet ba...

Value is central to any marketing exchange. Success in marketing is dependent upon the perception of value or the perceived value that a consumer derives from consumption. It is a ratio between what a consumer perceives he gives up in lieu of what he gets. The perception of value is likely to have an influence on satisfaction, which in turn is expected to influence loyalty. Accordingly, it can ...

Logistics service performance through information technology has become an increasingly important issue for tourism. A conceptual model with six hypotheses was developed to depict the relationships amongst tourism suppliers’ service quality, logistics service performance, perceived service value, tourists’ satisfaction and loyalty. Structural Equation Modeling was employed to analyze 425 respon...