Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the partic...

Performance deficiencies and inconsistencies among SLA or FL learners can be attributed to variety of sources including both systemic (i.e., language issues) and individual variables.  Contrary to a rich background, the literature still suffers from a gap as far as delving into the issue from language proficiency and learning style is concerned. To fill the gap, this study addressed EFL learner...

Heavy-NP shift occurs when speakers prefer placing lengthy or “heavy” noun phrase direct objects in the clause-final position within a sentence rather than in the post-verbal position. Two experiments were conducted in this study, and their results suggested that having a long noun phrase affected the ordering of constituents (the noun phrase and prepositional phrase) by advanced Iranian EFL le...

The "default mode network" is commonly described as a set of brain regions in which activity is suppressed during relatively demanding, or difficult, tasks. But what sort of tasks are these? We review some of the contrasting ways in which a task might be assessed as being difficult, such as error rate, response time, propensity to interfere with performance of other tasks, and requirement for t...

test method facet is one of the factors which can have an influence on the test takers’ performance. the purpose of the current study was to investigate the effects of two different response types, multiple-choice cloze and multiple-choice test, on the pre-intermediate and intermediate test takers’ reading comprehension performance. to this end, 40 pre-intermediate and intermediate learners par...

This paper reports our investigation of differences in users’ behavior between difficult and easy search tasks, as well as how these differences vary with different types of tasks. We also report how behavioral predictors of task difficulty vary across task types. In addition, we explored how whole-tasksession level user behaviors and within-task-session level behaviors differ in task difficult...

objective: the present study was aimed to correlate the clinical tests with the laboratory measures under dual task conditions in parkinson's disease (pd). materials and methods: eleven people with idiopathic pd (modified hoehn and yahr scores 1-3) were selected by simple non-probability sampling. center of pressure (cop) data obtained by force platform was used to calculate mean total velocity...

Proficiency in arithmetic learning can be achieved by using a multitude of strategies, the most salient of which are procedural learning (applying a certain set of computations) and rote learning (direct retrieval from long-term memory). Here we investigated the effect of transcranial random noise stimulation (tRNS), a non-invasive brain stimulation method previously shown to enhance cognitive ...