Along with the development of an increasingly rapid lifestyle, especially in big cities such as Bekasi, drinking coffee has become a lifestyle. The purpose this study was to determine effect prices increasing sense comfort or customer loyalty. Qualitative research method is descriptive procedure. With direct approach setting and individuals overall setting, qualitative used obtain in-depth data...

The purpose of this research is to examine how product quality, advertising messages, and word mouth partially or simultaneously affect the decision purchase Marina cosmetics. Can use type related associative with a quantitative approach. Due fact that population used by buyers users cosmetics not known certainty, sample size determination technique was Jacob-Cohen formula, 204 respondents were...

This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed usin...

the current paper seeks to study the effects of relationship quality on customer’s behavioral responses at different stages of the relationship life cycle in iran's banking industry. in this respect agriculture bank of iran was selected as the target population of the suggested theoretical model of this experiment and 417customers of the bank have participated as the statistical samples to...

W hile woRd-of-mouth mARketing has always been available to marketers, it tends to be dismissed and undervalued as a legitimate strategy. check the index of any marketing or public relations textbook —a description of WOM is usually just a paragraph to a few pages long, if it’s included at all. More often than not, such a mention tends to focus squarely on the consequences of negative WOM witho...

Pemasaran word of mouth berbasis brand community membuat perusahaan menargetkan komunitas-komunitas yang sesuai dengan karakteristik produk pemasaran menjadi lebih efektif. Penelitian ini berfokus pada pemodelan dan analisis community. Model terdiri dari lima variabel yaitu Susceptible, Infected, Community, Positive, Negative. dianalisis menentukan titik kesetimbangan menghasilkan dua didapatka...

current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...