AIM To evaluate the short-term economic impact of legislation removing point of sale tobacco promotional displays (ie, tobacco displays and other point of sale tobacco advertising) in Ireland, implemented July 2009, on cigarette sales across a range of categories of retail outlets. METHODS Cigarette sales were evaluated using scanning (weekly data since January 2006) and audit data (bimonthly...

In today’s competitive business world customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is ...

Product sales forecasting enables comprehensive understanding of products’ future development, making it of particular interest for companies to improve their business, for investors to measure the values of firms, and for users to capture the trends of a market. Recent studies show that the complex competition interactions among products directly influence products’ future development. However...

4 Sales delay is the time interval from the date of manufacture to the date of sale. In analysing 5 warranty claims data, the existing research relating to the sales delay has mainly focused 6 on estimating the probability distribution of the sales delay. Longer sales delay may lead 7 to more warranty claims as it can have an impact on the post-sale reliability of products. 8 However, research ...

Predicting future sales is intended to control the number of existing stock, so the lack or excess stock can be minimized. When the number of sales can be accurately predicted, then the fulfillment of consumer demand can be prepared in a timely and cooperation with the supplier company can be maintained properly so that the company can avoid losing sales and customers. This study aims to propos...