Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites. We examined both customer and manager perspectives and compare survey results in terms of service marketing and characteristics of consumers who engage with gamification platforms. Our data support...

Understanding people’s consumption behavior while traveling between retail shops is essential for successful urban planning as well as deter‐ mining an optimized location for an individual shop. Analyzing customer mobi‐ lity and deducing their spatial distribution help not only to improve retail marketing strategies, but also to increase the attractiveness of the district through the appropriat...

One of the most sustainable ways of improving the landscape value is the valorisation of the countryside dirt road network with the purpose of creating a greenweb, a communication system able to improve the territory attractiveness. The study assumes an axiological approach to land planning, including a qualitative valuation model and an interactive multicriteria tool based on the combination o...

Introduction. At the current stage, scientific-technological and innovative component in activity of agricultural enterprises is gaining extraordinary importance. Studying role investments agriculture, highlighting factors that affect investment attractiveness industry, will allow to develop effective strategies for development agrarian sector, implement solutions mechanisms improve production....

Survey, correlational, randomized control, and covariance structure modeling investigations indicate that the media are a significant factor in the development and maintenance of eating and shape-related disorders. One specific individual difference variable, internalization of societal pressures regarding prevailing standards of attractiveness, appears to moderate or even mediate the media’s e...

Background Detection of influential actors in social media such as Twitter or Facebook plays an important role for improving the quality and efficiency of work and services in many fields such as education and marketing. Methods The work described here aims to introduce a new approach that characterizes the influence of actors by the strength of attracting new active members into a networked ...

As competition for funding and students intensifies, it becomes increasingly important for psychology programs to have an image that is attractive and makes them stand out from other programs. The current study uses the instrumental-symbolic framework from the marketing domain to determine the image of different master's programs in psychology and examines how these image dimensions relate to s...

Job preferences are a well-developed research field. Many studies analyze the preferences using simple ratings with a sample of university graduates. The current study analyzes the preferences with a mixed method approach of a qualitative preliminary study and adaptive conjoint-analysis. Preconditions of accepting job offers are clarified for professionals in the industrial sector. It could be ...

Facial attractiveness has long been a topic of interest for cognitive scientists. Early psychological research has found that averageness, distinctiveness and familiarity of a face can influence facial attractiveness. However, faces also convey rich social information. How various social features are related to facial attractiveness hasn’t been systematically studied before. We investigate faci...