Introduction Having an identity as a 'drinker' has been linked to increased alcohol-related harm, self-reported consumption and self-reported intention to engage in risky drinking behavior. These effects have been observed when identities have been measured using explicit measures (e.g. via questionnaires) and implicitly (e.g. using Implicit Association Tests [IATs] adapted to measure identity)...

INTRODUCTION Marriage is a social capital in society, so that makes the behavioral and social stability of parents and children in a generation, productive. Various factors can affect the intention of marriage, including individual, economic, social and cultural factors. The present study aimed to determine predictors of university students' intention to marriage based on the theory of planned ...

background : since risk factors of hypertension are formed during adolescent period and regarding that attitudes change occurs more easily in these ages, the present paper aimed to evaluate the impact of education based on the theory of planned behavior in hypertension prevention behaviors in female adolescent students. methods : in this quasi-experimental study, 160 girls of 12-16 yr old (80 i...

This study tested the relative predictive power of affect and cognition on global attitude and behavioral intention within the tripartite model of attitude structure. Participants (N = 264) completed questionnaires that included an item regarding blood donation experience, five semantic differential items, four behavioral intention items, and one global attitude item. Participants were randomly...

This study examines the acceptance of technology and behavioral intention to use learning management systems (LMS). More specifically, the aim of this research is to examine whether students ultimately accept and use educational learning systems such as e-class and the impact of behavioral intention on their decision to use them. An extended version of technology acceptance model has been used ...

This paper examines whether the theory of planned behavior (TPB) provides an effective model for predicting the intention of hiring managers to use Information Technology (IT) certification in the employee selection process. Little academic research has examined IT certification, an area important to firms and their hiring managers, educational institutions and their professors and students, as...

This study integrated the unified theory of acceptance and use of technology (UTAUT) and the four stages of Kolb’s learning style—concrete experience, reflective observation, abstract conception, and active experimentation—to investigate the factors affecting students’ behavioral intention to use a virtual reality headset (VRH) in learning. The research model, constructed using structural equat...

This study examined pre-service teachers’ self-reported intention to use technology by employing the Theory of Planned Behavior (TPB) as the research framework. One hundred and fifty-seven participants completed a survey questionnaire measuring their responses to four constructs in the TPB. These were administered at the beginning of the course in which technology was taught and used. Structura...

This study examines how individuals’ technology readiness in conjunction with organizational culture impacts on B2B customers’ behavioral intention toward using digital services in their procurement processes. We test our hypotheses with 755 B2B customers of a large Finnish supplier of furniture and interior solutions. We find that the propensity of individuals towards the use of technology, me...