On the Internet today, a type of customer called “Information Seeker” may develop more easily, who tries to gather independent sources of information about different products prior to purchase and thus makes a deliberate selection rather than trusting sellers or brands. Therefore, the function of brands in transmitting information will lose significance, with enormous impact on brand loyalty, e...

Brand loyalty is the attachment that customers have to a brand, motivating show consistent buying behavior from preferred brand. The high brand can be influenced by several factors including trust and love. purpose of this study determine role love in mediating effect on consumers Kober Mie Setan Denpasar with 120 respondents, non-probability sampling technique determining sample purposive meth...

This study aims to analyze the influence of brand image, awareness and trust on loyalty grab bike users. Maintaining customer become focus this since it is a crucial aspect any company, including online transportation company survive in tight competition. research quantitative study, using sample 75 users as respondents, who represent area Jakarta, Bogor, Depok, Bekasi population study. The dat...

Penelitian ini bertujuan untuk mengkaji pengaruh brand experience, customer engagement, dan trust sebagai prediktor loyalty, juga memahami peran mediasi dalam prediksi engagement terhadap loyalty serta experience loyalty. merupakan penelitian deskriptif dengan pendekatan cross-sectional proses pengumpulan data. Terdapat sebanyak 211 kuesioner valid yang terkumpul metode non-probability sampling...

Consumers who have used Apple-branded smartphones greater probability that they will continue to buy iPhones in the future. This is because customers feel satisfied and identified product before making a purchase, creating loyalty for Apple brand. The purpose of this study examine role customer satisfaction brand trust as mediators relationship between consumer-brand identification loyalty. Par...

This study aimed to investigate the direct effect of brand experience and perceived value customers on loyalty indirect through trust as mediating variable. used a questionnaire distributed 130 loyal Susu Nandhi Murni produced by KUD Batu. The sampling technique was purposive sampling, method data analysis Partial Least Square (PLS). results demonstrated positive significant loyalty. In additio...