“The Book of Al Sawad” is the part that Adonis has devoted to Cafour in his famous trilogy: Book: Yesterday Place Now, after reviewing Sayf Dawla's papers, and papers Khawla, complete biography Mutanabbi book. The recipient's memory two images for Cafour, paradoxically, contradictory, first positive historical witnessed by what was said history books, a satirical poetic picture, Al-Mutanabbi dr...

Marketing strategy and tactics depend on the firm’s strengths and weaknesses, including marketing activities relative to those of current and potential competitors, and on customer demand. The impact of marketing often depends on how a firm’s own activities compare to those of competitors (Day and Reibstein 1997). For example, a customer’s willingness to pay for a product or service offered by ...

In their editorial, Tangcharoensathien et al1 describe the challenges of industry market promotion and policy interference from Big Tobacco, Alcohol, and Food in addressing non-communicable diseases (NCDs). They provide an overview of the increasing influence of corporate interest in emerging eco...

a r t i c l e i n f o Keywords: Sustainability Jugaad Green marketing Frugal engineering New product development While academic debates and practical approaches to green marketing have matured over the past few decades , one central conundrum that has remained unresolved has been the trade-off between the higher prices of green products and the objectives of environmental sustainability. In gen...

Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research between 1974 and 1989, only 7.8% failed to reject the null...

Conceptualising B2C businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. This paper draws from and adapts concepts from services marketing literature and recent thinking on Internet service metrics to present a framework for understanding and analysing B2C businesses.

Abstract—It is often observed that consumers select upper class brand when they buy next time. Suppose that former buying data and current buying data are gathered. Also suppose that upper brand is located upper in the variable array. Then the transition matrix becomes upper triangular matrix under the supposition that former buying variables are set input and current buying variables are set o...