In this age of hyper competition, firms need to create and sustain a competitive advantage. To achieve this, firm’s need to constantly focus on the identification of differential product strategies, building or reshaping core competencies, acquiring unique technologies and accumulation of intellectual property all of which can all be harnessed to make the company successful in a highly competit...

Customer relationship management suggests that sellers identify their most valuable customers and provide special products/services to them, either immediately in an effort to build a sense of commitment to the firm (an acquisition strategy) or just as they are thinking of leaving (a retention strategy). While a monopolist profits most from an acquisition CRM strategy, assuming costs are held c...

in the recent years, the universities have been worried about performance management more than ever. in the present complex and competitive universe, the success of universities is impossible without presence of proper strategy and methods for evaluating their level of achievements. the balanced scorecard method is a model of evaluating performance and a system of strategic management. the main...

This study estimates the relative contribution of a number of factors to the prospects for success of newly created firms in the emerging stage of biotechnology. The focus is on an empirical analysis of the relative role of positioning strategy (i.e. how a firm, chooses to build its competitive position over time) as a factor contributing to the strength of a firm's position for future success....

Purpose – The purpose of this paper is to explore the competitive strategy emphasised by SMEs in order to cope with global competition. Design/methodology/approach – A self-administrative questionnaire was distributed to 300 potential respondents in the F&B and T&C manufacturing industries throughout Malaysia. A total of 212 respondents or small and medium enterprises returned the completed que...

The decade of the nineties witnessed a significant increase in business-level strategy research relating to the competitive actions and reactions carried out among competing firms. Rooted in the Schumpter’ theory of creative destruction, this work has examined causes and consequences of firm-level action and reaction, such as new product introductions, promotions, pricing, and market signaling....