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Studies in Vietnam and other countries reveal that the number consumers willing to consider cosmetic surgery has increased. The purpose of this paper is to stimulate a research agenda by illuminating a key empirical issue on forecasting deviant consumer behaviour in Vietnam in relation to aspects of cosmetic surgery. Questions considered, include; what are the factors that affect consumers’ exp...

Product recommender systems aim to support consumers in making buying decisions. However, such a support requires considering the consumer behaviour in making buying decisions. In this paper, we deduce design requirements for utility-based recommender systems from the theory of consumer information behaviour and present empirically findings from experiments conducted with a prototypical impleme...

............................................................. 2 Introduction......................................................... 3 Consumption as Well Being................................... 4 Consumer Culture as a Social Pathology................ 6 Consumer Behaviour as Evolutionary Adaptation.... 10 Consumption as Meaning..................................... 13 Conclusions.................

This shorted version of Rens Meijkamp’s doctorial thesis has been prepared in cooperation with the author for posting and free international distribution on the @World CarShare Consortium at http://www.ecoplan.org/carshare. The full thesis is available in a printed paperback version for US $25. The print version has 330 pages with an extensive list of references and summaries in English and Dut...

Introduction / purpose Knowing your customers and being able to provide what satisfies them is a critical issue for today’s service providers and at the core of today’s marketing paradigm. Knowledge of consumer behaviour helps in effective segmentation and in creating successful service offers. However, consumer behaviour varies across industries and is considered to be multidimensional (Zeitha...

In this research, the diffusion of innovation regarding smartphone usage is analysed through a consumer behaviour theory. This research aims to determine whether a pattern surrounding the diffusion of innovation exists. As a methodology, an empirical study of the switch from a conventional cell phone to a smartphone was performed. Specifically, a questionnaire survey was completed by general co...

The study wants to realise that flow experience as a moderator on online buying behaviour. The object of this research is who is used to internet shopping in Taiwan and the age is between 16 and 30. The result indicates that internet addiction has positive effect on consumer purchase behaviour. And flow experience has positive moderating effect among the relationship between internet addiction ...

Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart because customer value is highly context-dependent. In online retailing settings, not only the product itself, but also the web store and the Internet channel contribute value to customers. Synthesizing the research in co...