This research used a revised theory of planned behavior (TPB) model, which incorporated self-identity and past behavior—and the interaction between these constructs—in order to improve the model’s predictive power in relation to consumer behavior (purchasing one’s preferred beer). At Time 1, respondents (N = 108) completed measures of attitudes, perceived behavioral control, subjective norm, se...

What can a business say to attract customers? E-commerce vendors frequently sell the same items but use different marketing strategies to present their goods. Understanding consumer responses to this heterogeneous landscape of information is important both as business intelligence and, more broadly, a window into consumer attitudes. When studying consumer behavior, the existing literature is pr...

Competition in electronic markets raises a variety of new and important issues for IT managers. Among these issues is how a customer’s experience with web site design relates to customers’ purchase behavior. Firms have taken radically different approaches to web design, with varying levels of success. Some firms have used IT to recognize consumer preferences and increase loyalty, while others h...

In this study, seven factors affecting consumer perception of online store image are identified based on store image measurement of traditional stores. Enjoyment and trustworthiness are two new antecedents suggested for the online store image. A cultural dimension is also introduced to understand the possible differences of model structure and relationships between online store image perception...

This paper mainly analyzes the influences of product characteristics and service on consumer satisfaction with online clothing purchasing and hopes to provide some references for online clothing retailers to improve consumer satisfaction. In this paper, divide service into two parts: online clothing retailer’s service and logistics service and put forward related sixteen hypotheses. Then design...

the basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. the research population is customers and consumers of large food stores in shiraz that used a store's website. the sample of this study is as big as 400 people. cluster random sampling method based on visible traits in the population with the highest estimated ...

Present study mainly aims at exploring the various factors that influences consumer buying behavior and purchase decision and to identify the various promotional activities used by the sellers in order to motivate the consumer buying behavior and purchase decision. This study consists of Indian cosmetic industry. It is one of the fastest growing industries in India. Cosmetics are mixtures of su...

Consumers often behave optimistically, purchasing products that they are unable to use at the time of purchase, but anticipate being able to use in the future. This research investigates such anticipatory purchase behavior, and demonstrates that optimism exerts its influence on anticipatory purchase via two distinct routes. One is driven by the perceived ease of the process required to achieve ...

This research review information acquisition and analysis processes in both marketing and education literature and will empirically test the applicability of the VAK (visuals, auditory, kinesthetic/tactile) perceptual learning styles model to customize online info presentation format. This is performed by studying the effect of matching distinct online presentation formats with consumers’ learn...