نتایج جستجو برای: consumers behavior
تعداد نتایج: 664120 فیلتر نتایج به سال:
Understanding consumers behavior has been at the center of marketer's attention for prediction and influencing consumers behavior. In consumer behavior studies a factor that forms the consumer behavior is her his attitude. Attitude is expression of internal feelings that reflect agreeable or disagreeable idea someone toward something. In this research factors influencing buyers attitude toward ...
Empirical research of consumer online shopping behavior has generally established that risk associated with online shopping is an important factor when consumers consider whether to shop online or in a brick-and-mortar store. Literature also indicates the importance of information search and product evaluation in consumer purchasing decisions. Building on these results, this paper develops an e...
The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...
Evidence increasingly points to the importance of reference-dependence in predicting consumer behavior. We utilize detailed data from penny auctions, which first appeared as an internet phenomenon in the late 2000’s, to uncover how consumers’ prior experiences predict their willingness to try a new experience again. The penny auction setting allows us to concretely quantify consumers’ positive ...
The objective of this study was to evaluate consumers' perceptions regarding "modern medicines" in Penang, Malaysia. To conduct this exploratory study, qualitative techniques were used. Consumers more than 19 years of age and could speak English, who had visited a pharmacy in the last 30 days, were included from the four major areas of Penang. Eighteen interviews were conducted until the point ...
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