Launched in 2010, the Google Books Ngram Viewer offers a novel means of tracing cultural change over time. This digital tool offers exciting possibilities for cultural psychology by rendering questions about variation across historical time more quantitative. Psychologists have begun to use the viewer to bolster theories about a historical shift in the United States from a more collectivist to ...

Over the past few decades an emerging group of social scientists have been adopting evolutionary approaches to study socio-cultural change. Some have taken this approach to reconceptualise the small business’ struggle for survival as an evolutionary process in which the entrepreneur must ‘learn to evolve’. In this chapter, this practice-based evolutionary language is explored. Entrepreneurial l...

_______________________________________________________________________ One promising way to investigate the genealogy of norms is by considering not the origin of norms, but rather, what makes certain norms more likely to prevail. Emotional responses, I maintain, constitute one important set of mechanisms that affects the cultural viability of norms. To corroborate this, I exploit historical e...

Understanding the main values and beliefs that might promote humanized birth practices in the specialized hospitals requires articulating the theoretical knowledge of the social and cultural characteristics of the childbirth field and the relations between these and the institution. This paper aims to provide a conceptual framework allowing examination of childbirth practices through the lens o...

In this commentary, it is argued that greater attention paid to ethical considerations related to doing Public Health Research with Scheduled Tribes (STs) should be prioritized. Given the high levels of health needs among STs as well as their high levels of deprivation, cultural oppression, and impingement on their rights, there is a need to revisit our research practices to contribute to bette...

We examined the negative effects of individualism in an East Asian culture. Although individualistic systems decrease interpersonal relationships through competition, individualistic values have prevailed in European American cultures. One reason is because individuals could overcome negativity by actively constructing interpersonal relationships. In contrast, people in East Asian cultures do n...

Changes in foodways were an object of literary reflection on the Roman past in the early empire. They offered a rich set of ingredients with which to characterize social, economie, and cultural change. Varro is prominent in attesting and shaping this tradition, but it is an older, and more broadly based means of narrating Roman social history. Varro developed this material in his treatise, On t...

social interaction among different ethnic groups has been a major focus of study in the world in recent decades. the population of iran is composed of variety of ethnic groups (such as linguistic, religious and cultural) and for this study the people of different backgrounds are considered. this article will discuss the types of social interaction among different ethnic groups and the role of y...

Abstract The aim of intercultural translation is to communicate. Communication is acted via verbal as well as visual means. The interaction of verbal and visual means of communication makes a set of complex situations which demand special attention in translation. One context in which the interaction of visual and verbal elements gets vital importance is children’s picture books. Color is an in...

language must be studied as a social behavior and the aim of language instruction must be to facilitate learners’ acquisition of communicative competence; the ability to speak both accurately and appropriately. rules of speaking must be included into second language classroom teaching. we should teach linguistic rules along with social rules. in this study a number of social functions in persia...