This study aims towards identifying and modelling the significant factors which act as enablers for branded content to be used strategically by marketers a marketing tool in COVID-19 era. A qualitative approach was adopted this study, associated with were identified from literature review primary survey. The then verified experts area of branding digital marketing. Total interpretive structural...

This paper introduces a research framework to identify barriers from a remanufacturing supply chain perspective including strategic (governmental) and operational dimensions. Using responses from expert practitioners in a truck engine remanufacturer in China, a grey-based Decision-Making Trial and Evaluation Laboratory (DEMATEL) method is applied to examine the cause-effect relationships among ...

This paper provides a methodology of Supplier Quality Performance Assessment (SQPA) for the industrial computer industry that introduces modified Importance-Performance Analysis (IPA) which uses the multiple regression analysis and Decision Making Trial and Evaluation Laboratory (DEMATEL) techniques, and creates value for all members through optimizing order-winners and qualifiers to promote su...

BACKGROUND Women with breast cancer want to participate in treatment decision-making. Guidelines have confirmed the right of informed shared decision-making. However, previous research has shown that the implementation of informed shared decision-making is suboptimal for reasons of limited resources of physicians, power imbalances between patients and physicians and missing evidence-based patie...

With the dawn of economic globalization and knowledge economy, intellectual capital has become most important factor to determine growth. However, due resource endowment, location conditions, policy differences, other factors, provinces in China show sizeable differences regional (RIC), which affects coordinated development economy. Evaluating RIC is a typical multiple-criteria decision-making ...

The randomised controlled trial (RCT) has developed a central role in applied cost-effectiveness studies in health care as the vehicle for analysis. This paper considers the role of trial-based economic evaluation in this era of explicit decision making. It is argued that any framework for economic analysis can only be judged insofar as it can inform two key decisions and be consistent with the...

It is essential to effectively integrate supply chain management and quality management, but a of suppliers customers complex system relationship that remains poorly understood. An improved DEMATEL (Decision making trial evaluation laboratory) ISM (Interpretive structural modeling) integration approach was proposed establish systematic causal hierarchical the enablers supplier (SCQM). The MICMA...

Performance analysis is an important way for hospitals to achieve higher efficiency and effectiveness in providing services to their customers. The performance of the healthcare system can be measured by many indicators, but it is difficult to improve them simultaneously due to the limited resources. A feasible way is to identify the central and influential indicators to improve healthcare perf...

Abstract Probabilistic linguistic term set (PLTS) provides a much more effective model to compute with words and express the uncertainty in pervasive natural language by probability information. In this paper, avoid loss of information, we redefine classical probabilistic sets (PLTSs) multiple distributions from an ambiguity perspective present some basic operations using Archimedean t-(co)norm...