the aim of this research was to design and codify a development strategy for sport for all in kerman province. the statistical sample of this research consisted of 30 physical education professors of higher education institutes, physical education managers of academic board in sciences, research and technology ministry, physical education managers and experts, managers of sport clubs participat...

BACKGROUND Numerous studies on publication bias in clinical drug research have been undertaken, particularly on the association between sponsorship and favourable outcomes. However, no standardized methodology for the classification of outcomes and sponsorship has been described. Dissimilarities and ambiguities in this assessment impede the ability to compare and summarize results of studies on...

Over the past three decades, corporate sponsorship has evolved into a key element in marketing communications mix. More recently, concept of “sponsorship-linked internal marketing” attracted interest among scholars who study how can build identity and increase employee involvement. However, existing knowledge about effects on employees is still sparse, despite prevalent rationale that an employ...

The sale of tickets, premium seating, and sponsorship is fundamental to the financial viability of professional sport organizations. With ticket sales as the most important source of local revenue for most sport organizations and the sale of premium suites and sponsorships unshared amongst other franchises (Smith & Roy, 2011; Howard & Crompton, 2004), recruiting, training, and retaining high qu...