Storage vendors routinely benchmark their products in a lab for marketing or internal development. Realizing enterprise storage procurements can run into the millions of dollars, how can an end user organization evaluate various storage subsystems in their environments before signing on the bottom line? Using Storage Performance Council (SPC) benchmarks, this organization tested multiple storag...

This documentary research investigation examined the contribution of internal marketing on staff satisfaction in Ras AL-Khaimah Police United Arab Emirates (UAE). The study employed an explanatory and descriptive strategy with qualitative model. A sample 373 documents were selected read from 9604 list documentation purposively. Data was collected using assessments scrutinized thematic analysis ...

Purpose – The purpose of this paper is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Design/methodology/approach – Data were collected from the West (i.e. the USA and Europe) and the East (i.e. Asia). Partial least squares (PLS) was used to estimate s...