From the end of nineteenth century and one hundred years onward, home sewing was an important part many women’s duties, but it also a pleasure, something that existed parallel with emerging mass-produced ready-to-wear industry. The paper patterns used for dressmaking were often sold distributed through magazines. These pattern sections both kind reader service conscious strategy to capture fema...

Daily, millions of North American women turn to popular media, like women's health magazines, for health-related advice and information. “Magazines continue be a medium” and, given their power reach, remain an important site critical analysis. In this article, we examine the ways in which three magazines provide “health” readers. We first overview research feminist media studies exploring postf...

A common motif of ‘new’ forms of masculinity in recent years has been the adoption of what have been termed ‘new sexism’ discourses. This involves the legitimation of male power in new and creative ways, often by the strategic accommodation or negotiation of liberal, progressive or feminist discourses. In this paper, I examine one particular ‘new sexism’ device – irony. Irony is a versatile dev...

Female rock musicians have had difficulty making it in the predominantly white male rock world. Joanne Gottlieb and Gayle Wald note that women’s participation in rock music usually consists of bolstering male performance, in the roles of groupie, girlfriend, or back-up singer (257). Even in punk rock, women are often treated as a novelty by the music press and cultural critics. Male bands such ...

the distinguished gender language of the dominant gender discourse in the social atmosphere of iran, as one of the most influential phenomenon determining the linguistic and non-linguistic actions of individuals, has been appeared in the popular magazines. it seems that the ruling ideology of the dominant gender discourse is to construct and use the self-made gender view that preserves its inte...

OBJECTIVE To assess the quality and comprehensiveness of the information on caesarean section provided in Brazilian women's magazines. DESIGN Review of articles published during 1988-2008 in top selling women's magazines. SETTING Brazil, one of the countries with the highest caesarean section rates in the world. DATA SOURCES Women's magazines with the largest distribution during the study...

OBJECTIVES Caesarean section (CS) rates are increasing worldwide and maternal request is cited as one of the main reasons for this trend. Women's preferences for route of delivery are influenced by popular media, including magazines. We assessed the information on CS presented in Spanish women's magazines. DESIGN Systematic review. SETTING Women's magazines printed from 1989 to 2009 with th...