This study investigates the relationship between market orientation, intellectual capital, and new product success, and integrates the internal and external views to examine the effects of market orientation and intellectual capital on new product success. Travel agencies within the Taiwan tourism industry were targeted. A questionnaire was mailed to 1000 agencies, yielding 182 valid survey ins...

Achieving sustained business performance is a challenge for many firms. Nowhere is this more obvious than in the food and packaged goods domain where manufacturers are significantly affected by globally aggressive competitors and retailers. Drawing on the resource-based view of the firm this study of 173 food manufacturers finds that the NPD process is a capability enabling the translation of a...

Alliances are increasingly becoming common in all business relationships. In particular, alliances that facilitate the sharing of information between alliance partners as a result of collaborative experience is increasing in importance. Market orientation is a construct that can mediate the relationship between a firm’s collaborative experience and their alliance performance. This paper examine...