Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell the...

Rural markets offer a great scope for a concentrated marketing effort because of the recent increase in the rural incomes. Such incomes will increase faster because of better production and higher prices for agricultural commodities. Rural marketing is a developing concept, and the marketers have realized the opportunity of growth in the market recently. Any macro level strategy for these marke...

Marketing has become an important subject in the modern business that ensures propensity and profitability of firms. Although sometime it is hard to establish the contribution of marketing in the realisation of profits or benefits attained by the firm, yet the contribution of each practice, including marketing, in management of the firms can be scientifically projected. This article posses some...

This study examines the relationship between above-market price (or overpricing), along with various housing attributes, and time on the market (TOM). The study covers nearly 4,000 transactions of marketed domestic units of different living tenures, flat sizes, price ranges, and other physical characteristics in the Hong Kong residential property market. The results show that factors such as th...

In this paper, we study scalable algorithms for influence maximization with general marketing strategies (IM-GMS), in which a marketing strategy mix is modeled as a vector x = (x1, . . . , xd) and could activate a node v in the social network with probability hv(x). The IM-GMS problem is to find the best strategy mix x∗ that maximize the influence spread due to influence propagation from the ac...

This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...

One of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. Using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. In this study, first we have used internal factor evaluation (IFE) matrix for recognizing and comparing strengths...

Nowadays marketers complain about the lack of correct information or large amount of misinformation. The problem that managers deal with is not shortage of knowledge, but massive information. To overcome this problem, a good marketing information system balances the information users really need and what is feasible to offer. The objective of this study is to investigate the effect of marketing...

Rational accounts of decision-making are incompatible with the prevalence and success of ubiquitous marketing strategies. In this paper, we demonstrate, using computational experiments, how an ideal Bayesian observer model of preference learning is compatible with the manipulation of purchasing decisions via a number of well-known marketing techniques. The ability of this model to predict the e...