Businesses and companies use advertising as a product promotion tool for customers. Every expenditure utilizing carried out by the company is used to attract public interest in product, which will increase sales ultimately impact increasing value. This study examines effectiveness of costs their on The research samples data from financial reports included consumer goods sector with food beverag...

From " Milk – It Does a Body Good " to " Got Milk? " to " 3-A-Day for Dairy, " you've seen the advertisements and commercials aimed at increasing demand for fluid milk and dairy products. Generic advertising of dairy products has been around for many years and has been shown to increase consumer demand and improve the net returns to producers who fund the activities. However, in recent years, s...

The goal of this research is to evaluate the effect of ad rank on the performance of keyword advertising campaigns. We examined a large-scale data file comprised of nearly 7,000,000 records spanning 33 consecutive months of a major US retailer’s search engine marketing campaign. The theoretical foundation is serial position effect to explain searcher behavior when interacting with ranked ad lis...

The development of digital technology is growing rapidly, as well digital-based marketing activities. Because advertising the most important part marketing, course there are also many kinds media. In this study, researchers examined Facebook and Instagram social media ads, study aims to determine how widespread or influence ads have on home sales in Palembang. population people Palembang City w...

We develop a two-sided market model that captures two unique features of the in-app mobile advertising market: the joint structure of the adverting platform and agency pricing for the app sales channel. In the joint structure of the mobile advertising platform, both the platform owner and the app developer jointly control the provisioning of ads compared to the platform owner alone in the tradi...

We examine a special class of dynamic pricing and advertising models for the sale of perishable goods, including marginal unit costs and inventory holding costs. The time horizon is assumed to be finite and we allow several model parameters to be dependent on time. For the stochastic version of the model, we derive closed-form expressions of the value function as well as of the optimal pricing ...

Firms that want to increase the sales of their brands through advertising have the choice of capturing market share from their competitors through brand advertising, or increasing primary demand for the category through generic advertising. In this paper, differential game theory is used to analyze the effects of the two types of advertising decisions made by firms offering a product in a dynam...

The increase of a new product’s sales is usually attributed to consumers becoming informed about the existence of the product. Advertising can accelerate this consumer awareness process. This paper evaluates this effect. I develop and estimate a structural model in which the consumer purchase decision is specified using a discrete choice model with variation in the choice set, according to the ...

a testosterone manufacturing firm to skirt direct-to-consumer advertising law, and may be risking lives, by allowing it to conduct an advertising campaign promoting testosterone testing, a group of doctors, pharmacists and researchers charge. Abbott Canada launched the print advertising campaign — under the banner “Has He Lost That Loving Feeling?” — during the summer, urging men to get their t...