Rapid growth in online advertising revenues indicates that World Wide Web is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility providing informative information commercials. The current study analyzes effectiveness banner examines impacts (1) advertiser (2) advertisement on consumer attitude...

Systemic functional grammar constructs a grammar for the purpose of text analysis to investigate how grammar is used as a means of making meaning. Grammatical metaphor is one of the language phenomena introduced by Halliday (2004) in the framework of functional grammar. The present work focuses on the application of Halliday’s metafunctional framework in health texts of English newspapers. The ...

Online news has gradually become an inherent part of many people’s every day life, with the media enabling a social and interactive consumption of news as well. Readers openly express their perspectives and emotions for a current event by commenting news articles. They also form online communities and interact with each other by replying to other users’ comments. Due to their active and signifi...