T single-product firms with different quality levels and fixed limited capacities engage in sequential price competition in an essentially deterministic model where customers have heterogeneous valuations for both products. We develop conditions under which the leader (she) can take strategic advantage of her limited capacity by pricing relatively low, purposefully creating shortages and leavin...

A commonly observed two-stage pricing strategy for a custom-made product involves a prepurchase entry fee for a potential consumer and a purchase price if he decides to buy the product. We solve and compare two settings: In the first, the firm does not commit in advance to the second-stage price and in the second, the firm does. We show that without a commitment mechanism, the two price points ...

This research represents a theoretical extension of the extended Technology Acceptance Model (TAM) to study the consumer adoption of mobile coupons. We developed a model to test the relationship between theoretical constructs spanning technological and cognitive influence processes and their impact on Behavioural Intention. This study aims to integrate price consciousness and value consciousnes...

Factors affecting the adoption of various technological innovations have been the subject of interest for researchers for many years. These issues have been studied using models from social psychology such as the Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM). TAM has been successfully used to study the adoption of Internet technology, a...

Abstract: The ready-to-eat cereal industry is characterized by high concentration, high price-cost margins, large advertising-to-sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive pricing behavior and intense non-price competition. This paper empirically exa...

The rising popularity of loyalty programs and related marketing promotions has resulted in the introduction of a number of new currencies (e.g., frequent flier miles, Hilton HHonors points, Diner’s Club “Club Rewards”) that people accumulate, budget, save and spend much like traditional paper money. As consumers are increasingly able to pay for goods and services such as airline travel, hotel s...

Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price affected and can affect other components of the consumer endogenous variables. This paper seeks (1) to analyze effects antecedents behavioural (past experience, benefits risks peer accommodation services) guest perceived price, (2) determine effect this past experienc...

This paper details the usage of online communities to influence consumer price sensitivity for expensive, medium, and low cost products by formulating a research instrument, which is accomplished through an extensive literature review of price effects prevalent in the online domain. The research study further examines the impact of reference price effect, difficult comparison effect, price qual...

Identifying factors that influence customers’ e-loyalty is paramount for practitioners and academics to develop successful marketing strategies and behavioral models. Online bookselling is a rapid growing industry in the UK, where e-loyalty models have yet to reach a conclusive argument. This paper aims to explore factors influencing customers’ e-loyalty to five online bookselling websites in t...

Experience products (e.g., Apps) require purchase or sampling in order to evaluate product quality. Online content reviews and free trial version of the product both can provide information for consumers to reduce quality uncertainty when evaluate product quality. This paper studies the firm’s pricing strategy of apps when free trials meet online reviews by considering the impact of informative...