With the rapid development of the Internet and e-commerce, the Internet has become an important channel for consumers to purchase goods. Because online shopping has characteristics of virtual and remote presence, consumers take greater psychological risks while they purchase online and they will make more cautious purchasing decisions. So they build their confidence and reduce the perceived ris...

With the rapid development of the Internet and e-commerce, the Internet has become an important channel for consumers to purchase goods. Because online shopping has characteristics of virtual and remote presence, consumers take greater psychological risks while they purchase online and they will make more cautious purchasing decisions. So they build their confidence and reduce the perceived ris...

BACKGROUND Single cigarette use and its implications have rarely been studied among adults. OBJECTIVE To assess perceptions, prevalence and correlates of single cigarette purchase behaviour and its relation to harm reduction. DESIGN Focus group transcripts and cross-sectional data were analysed. SETTING AND PARTICIPANTS Focus groups among convenience samples of adult smokers in two Mexica...

Objective Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such percept...

The purpose of this research is to examine the precursors a social media user’s purchase intention and watch mukbang content. This study collected empirical data from 399 users who had viewed content used smart PLS analyze data. analysis found that vicarious satisfaction attractiveness performers an effect on attitudes toward mukbang. Moreover, perceived ease use attitude impact Furthermore, wa...

The purpose of this research study is to examine the antecedents sustainable purchasing intention among two Asian countries' consumers, namely, India and Indonesia. Snowball sampling used collect data from 642 respondents countries, analyzed using structural equation modeling. Results reveal that antecedent variables such as environmental knowledge concern had a substantial impact on attitudes ...

Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...

The purpose of this study was to determine the effect celebrity endorsement on purchasing decisions with purchase intention as an intervening variable. This used a sample 120 online shop Shopee customers in Medan City. sampling technique is purposive where only who have shopped at and watched ads can be sampled. model path analysis processed Amos 24.0. results found that had positive significan...

With increasingly fierce market competition, enterprise’s products are also constantly upgrading in order to get the favor of consumers. However, different enterprises have different innovative products’ design ways. Some companies apply innovative technology in the products’ built-in system, while other enterprises will make innovative technology as plug-in peripheral products. Then, will the ...

Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...