This article shows through a simple model that there is a monotonic relationship between the competitiveness of the product market and firms’ demand for insurance. The more competitive the product market is, the more likely firms competing in the market will acquire insurance or purchase full coverage. This holds true no matter whether firms exhibit risk aversion or not in their preferences. In...

This study investigates the effects of corporate-, productand user image dimensions on purchase intentions, with cognitive and affective attitudes as mediator. A questionnaire survey was conducted with convenience sample. The results demonstrate significant effects of three brand image dimensions on purchase intention. In addition, the cognitive and affective attitudes fully or partially accoun...

Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...

the aim of this study was to determine the relationship of organizational commitment and job satisfaction with emotional intelligence of employees. the statistical population included all staff of physical education general dpeartment of lorestan province (n=50). due to the low sample size, the sample equaled the statistical population. to collect data,  the emotional intelligence questionnaire...

religion is one of the most important factors which shape the values and beliefs of many people in different societies, and has indisputable effects on human behavior. these effects are present in organizational work environments, as well. in this paper, direct and indirect effects of religiosity on one of the most important dimensions of organizational behavior, namely organizational citizensh...

In the era of globalisation and digitization, improved employment access, high female literacy rate and exposure to electronic media has laid a lot of importance to marketing communications in shaping the consumer buying behavior in skin care products. In this research study impact of advertising and sales promotions on consumer buying behavior in skin care products has been analysed. This pape...