This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection techniques, as well as Furnival and Wilson’s global score search algorithm to find the best subset of predict...

This study examined the relationship between the neighborhood food environment and the food purchasing behaviors among adolescents. Grade 7 and 8 students (n = 810) at 21 elementary schools in London, Ontario, Canada completed a questionnaire assessing their food purchasing behaviors. Parents of participants also completed a brief questionnaire providing residential address and demographic info...

With the growing population of online shopping, people pay more attention to online consumer reviews which influence consumer purchasing decisions. Consumer reviews are increasingly available online for a wide rage of products and services. This paper studies the impact of online reviews on the consumer purchasing decisions towards management response from four dimensions of online reviews numb...

Today advertisement plays an important role in persuading customers to purchase products and services. On the other hand the expenses of advertisement in comparisons of other activities in most companies are very remarkable. Marketing studies showed that traditional advertisement strategies based on massive ads bombarding over a generic audience are not very effective and, in some cases, are at...

International Journal of Purchasing and Materials Management © Copyright January 1996, by the National Association of Purchasing Management, Inc. Analysis of data from 179 respondents indicated that the concept of the business lunch is alive and well among both purchasing and sales professionals. Neither the purchasing nor sales professionals believed that there was a possibility for a high lev...

Purpose – Strategic alignment is a theory-based state that is considered as crucial for organizations in order to realize performance gains from information technology (IT) investments and deployments. Within the domain of purchasing and supply chain management there has been a growing interest on how purchasing strategy can be effectively aligned with IT and what conditions facilitate this sta...