The purpose of this study is to determine “whether the foreign tourists will perceive Sri Lanka as one best destinations in world with experiential marketing and destination trust.” This employed a quantitative research design conduct research. population was people who recently visited Lanka. convenience sampling method used select sample, 212 respondents were selected accordingly. Through con...

Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and identity through local tastes regions by promising distinct stories experiences to travelers. Regions with gastronomic affluence arouse gastro tourists’ interest their tour...

Abstract Culture and distance are two major factors for geographically segmenting tourists in tourism marketing advertising. Previous empirical studies on the destination image, however, have examined extensively effect of culture while inadequately distance, let alone comparing effects variables. Using social media data, this study compares distance-based segments with that culture-based produ...

Nature based tourism products offer valuable experience to visitors which can only be appreciated or stimulated using sensory elements. Visual, sound, taste, smell, touch and mobility are sensory elements that are able to enhance visitors’ experience in any particular destination. However, some destinations might not provide all the elements. Therefore this study’s objective is to assess the ro...

Assessing destination competitiveness from a tourist perspective has been limited, especially for distressed destinations such as Zimbabwe. Zimbabwe facing ongoing political and economic challenges more than two decades which puts pressure on the growth of tourism industry. However, all compete in same space tourists’ attention, forcing marketers to continuously develop strategies enhance incre...