A new chronometric procedure, the Implicit Association Procedure (IAP), was adapted to assess the implicit personality self-concept of shyness. A sample of 300 participants completed a shyness-inducing role play and, before or after the role play, a shyness IAP, a shyness Implicit Association Test (IAT), and direct self-ratings. The experimental group was instructed to fake nonshyness. The cont...

Whereas members of high-status racial groups show ingroup preference when attitudes are measured implicitly, members of low-status racial groups--both adults and children--typically show no bias, potentially reflecting awareness of the ingroup's low status. We hypothesized that when status differences are especially pronounced, children from low-status groups would show an implicit outgroup bia...

This study explored the role of threat and contamination-related associations in spider phobia. Treatment-seeking (n=60) and non-phobic (n=30) individuals completed threat and disgust-related Implicit Association Tests (IATs). Phobic individuals were assessed before and after one session of 2.5h in vivo exposure. To differentiate actual treatment effects from test-retest effects on the IAT, hal...

The Implicit Association Test and its variants have become pervasive measures of attitudes in a variety of domains and contexts. In two experiments, we provide evidence that a recent variant, the Personalized IAT developed by Olson and Fazio (2004) may more accurately detect changes in personal attitudes than the conventional Traditional IAT devised by Greenwald, McGhee, and Schwartz (1998). Ou...

The authors investigated whether effects of the Implicit Association Test (IAT) are influenced by salience asymmetries, independent of associations. Two series of experiments analyzed unique effects of salience by using nonassociated, neutral categories that differed in salience. In a 3rd series, salience asymmetries were manipulated experimentally while holding associations between categories ...

In this paper, we present results from a study that shows that a dark skin-tone VH agent elicits user behavior consistent with real world skin-tone biases. Results from a study with medical students (n=21), show participant empathy towards a dark skin-tone VH patient was predicted by their measured bias towards African-Americans. Real world bias was measured using a validated psychological inst...

The Implicit Association Test (IAT) is the most popular measure to evaluate implicit attitudes. Nevertheless, its neural correlates are not yet fully understood. We examined event related potentials (ERPs) in response to face- and word processing while indigenous and non-indigenous participants performed an IAT displaying faces (ingroup and outgroup members) and words (positive and negative val...

INTRODUCTION This study sought to determine the construct validity of two self-report measures of attitudes towards Aboriginal Australians and Torres Strait Islanders against an implicit measure of attitude. METHOD Total of 102 volunteer participants completed the three measures in a randomized order. The explicit measures of prejudice towards Aboriginal Australians were the Modern Racism Sca...

Three experiments were conducted to find out whether the standard Implicit Association Test (IAT) could be used to distinguish truthful and deceitful witnesses. We anticipated that IAT effects would be greater after lying. Participants were asked to answer questions with incorrect answers (i.e., the lie condition) or correct answers (i.e., the truthful condition). A third group of participants ...