The study aimed at finding out the multimodal forms of tourism promotional discourse promoting hotels in Bali age COVID-19. theory used this is semiotic theory. In addition, descriptive qualitative a method to find advertising, text construction, linguistic aspects, and visual elements hotel advertisements Sanur Kuta areas era implementing new normal with researchers as instruments or tools stu...

gastronomica: the journal of food and culture, vol.11, no.4, pp.46–54, issn 1529-3262. © 2011 by joshua freedman and dan jurafsky. tool for this analysis. We propose to study differences in the representation of socioeconomic status in contemporary America by studying the words and metaphors employed in one genre of food writing: food advertising. Our goal is to examine advertising texts direct...

rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. in advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. this research focuses on rhetorical figures’ function of enhancing audienc...

The research is devoted to the study of functioning paremias in discourse modern French social advertising. relevance problem under consideration lies insufficient knowledge representation features language paroemiological fund public Internet advertising published France. utmost aim paper describe main constitutive and linguistic specifics realisation paremiological units it. material includes...

nowadays, advertising companies and firms try to establish a trade name which is superior to similar ones. in order to overcome their competitors in advertising campaigns, the firms have adopted new approaches. they use the best and newest marketing and commercial advertising methods to attract potential customers and consumers. some advertisers use their competitors' trademarks, trade name, et...