We use the voluntary adoption of the NuVal shelf nutrition labels by a grocery retailer to estimate the value of these labels to shoppers in the yogurt category. Using an incomplete quadratic almost ideal demand system to represent consumer demand, we found a statistically significant positive effect of these shelf labels on demand for yogurt with above-average NuVal scores. The coefficients on...

What is consumer surplus, and how is it measured? ANSWER: Consumer surplus measures the benefit to buyers of participating in a market. It is measured as the amount a buyer is willing to pay for a good minus the amount a buyer actually pays for it. For an individual purchase, consumer surplus is the difference between the willingness to pay, as shown on the demand curve, and the market price. F...

based on the “aggregate demand” theory, monetary policies are designed with the aim of achieving desirable level of macroeconomic goals through affecting the stock of money supplyand income velocity of money. thus, the velocity (v)-as well as money supply - has significant impact, particularly on rate of inflation through expansionary or contractionary monetary policy. to focus on the velocity ...

In this paper, we examine the consequences of demand-function heterogeneity for the estimation of the consumer surplus. In particular, we show that, given a linear demand function with random coefficients, one can consistently estimate the consumer surplus distribution without making parametric assumptions about the coefficient distribution. The approach is illustrated using data on gasoline co...

This paper shows part of a larger interdisciplinary research focused on developing artificial intelligence-based analytical tools to aid the marketing managers’ decisions on consumer markets. In particular, here it is presented and tested a knowledge discovery methodology based on genetic-fuzzy systems – a Soft Computing (SC) method that jointly makes use of fuzzy logic and genetic algorithms –...

On-demand digital platforms are omnipresent in the contemporary marketplace of era. The purpose this study was to assess factors influencing consumers’ intention adopt on-demand context a developing country. Based on modified integration unified theory acceptance and use technology (UTAUT) social influence theory, contended that electronic word-of-mouth (eWOM) about shapes consumers' perceived ...

Demand side energy consumption scheduling is a well-known issue in the smart grid research area. However, there is lack of a comprehensive method to manage the demand side and consumer behavior in order to obtain an optimum solution. The method needs to address several aspects, including the scale-free requirement and distributed nature of the problem, consideration of renewable resources, allo...