Purpose – This paper aims to examine the effects of consumers’ perceptions concerning the ethics of online retailers on web site satisfaction and loyalty. Design/methodology/approach – An online survey instrument was administered to a sample of 220 students who were enrolled in various business undergraduate classes at a mid size university located in the southwestern USA. Participants complete...

Many studies have found that the perceived authenticity of cultural and religious events affects event satisfaction and loyalty. Little is currently known about how perceived authenticity is affected by the facilities, such as food and the availability of information, which are independent determinants of satisfaction and loyalty. This study aims to examine the antecedents of event loyalty. Que...

Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands key factor for success. In this way, car no exception, despite facing numerous challenges associated with the energy transition, they have to reinvent themselves, retaining focus on offering unique personalized experience consumer without forgetting factors ...

Individuals of various ages may react in different ways when they are upset with their social partners. This study examines age group differences in descriptions of behavioral reactions to interpersonal tensions. Participants ages 13 to 99 (84 men, 100 women) described interpersonal tensions that occurred with close and problematic social network members. Descriptions were coded with Rusbult's ...

it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...

when research on repatriation has shown that repatriates quit within one year of return from a foreign assignment, this study attempts to find what makes some repatriates stay committed and loyal to their companies when their colleagues are quitting and joining their immediate competitors? the research further extends to explore - factors determining repatriates loyalty, repatriates’ most desir...

Keyword: Customer gratitude Relationship marketing Retailing Loyalty programs Customer gratitude represents the emotional core of reciprocity and plays a key force in developing and maintaining successful seller–buyer relational exchanges. Based upon personal interviews with 239 members of loyalty card programs of a department chain store, this study shows that alternative relationship marketin...

In secure communications networks there are a great number of user behavioral problems, which need to be dealt with. Curious players pose a very real and serious threat to the integrity of such a network. By traversing a network a Curious player could uncover secret information, which that user has no need to know, by simply posing as a loyalty check. Loyalty checks are done simply to gauge the...