Learning about customers takes place through relevant dialogues with those customers, also known as customer relationship management (CRM). As relationships develop, information about the customer is gathered in the firm’s customer information systems (CIS): the content, processes, and assets associated with gathering and moving customer information throughout the firm. This research develops a...

This case study describes an approach to experiential learning within the marketing degree at Victoria University. Early indications suggest that this approach to learning can result in improved class attendances, improvements in the quality of written work and notably increased levels of selfreliance.

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

introduction: studies about channels and marketing chains of agricultural products since 1990s are growing as one of the scientific and academic field. economists, sociologists and experts of management course had participated in description and study of these cycles of agricultural production marketing. inter organization relations is new phase of marketing that emphasis on assistance and part...

The objective of the present study is to identify similarity and dissimilarity in the perception of the taxpayers regarding the returns and assessment aspects under VAT in Assam and to locate the issues of similarity and differences in the perception. The study is based on the primary data collected from the taxpayers of Tinsukia town of Assam by the means of questionnaire. It is found that the...

Thousands of small and medium scale industries are present in India. All are facing certain problems resulting in shortage of production and quality issues. This case study deals with the kaizen implementation in an industry in an assembly line in India that manufactures front and rear axle for heavy and medium vehicles. Kaizen technique has tremendous effect on operations of a firm, including ...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

News reports that carry positive or negative sentiment about a firm influence the firm’s stock price performance. This study examines the role of firm controllable marketing factors, namely, advertising spending and marketing capability, in moderating the relationship between news stories and firm stock returns. Drawing on a large panel data sample of over 7000 firmmonth observations, the resul...

The internet marketing is a comprehensive process that requires the coordination and efficiency of all the marketing departments. The functionalities of the marketing departments include, but are not limited to, identification of consumers, production of ads pieces, and selection of ad strategies. Internet medium offers a great advantage in data collection. Abundant data allows us to measure th...