Factors are explored of decision making in regard to buying and/or upgrading information products. Mature information product markets are considered. Comparing two cases professional and final consumer information products the decision making process is considered on the choice of product variant. We distinguish three groups of users according to their ultimate decisions to either not to upgrad...

This study provides an exploratory model to understand the factors that influence consumers to adopt the internet instead of traditional channels for information search and product purchase. The authors reviewed previous established theories on consumer decision making in offline environments and research findings regarding consumer behaviour in an online environment. The authors embraced the c...