mobile technology and mobile learning are considered as important and impressive factors in earning the organizational competencies and achieving competitive advantages and customer loyalty. the purpose of this study is to evaluate the role of mobile technology in customer loyalty. the mellat bank mobile services are entering a new transition period. in response, the banking industrial is shift...

PurposeOne of the most substantial factors for Tourism Industry is Hotel Industry while it could provide the necessary substructures for Tourism. Growth in Hotel industry will lead to the growth in Tourism industry. Considering a major growth in Hotel industry in recent years in Iran, in this research, numerous objectives had been pursued. The first purpose of this study is to explore four diff...

Strides in information technology and improvements in networking technology have set the pace for rapid growth in new applications of electronic commerce in a variety of settings. Business to business (B2B), business to customer (B2C), customer to business (C2B), and customer to customer (C2C) have become prevalent business channels and have reshaped the ways that business transactions are cond...

the purpose of this study was to investigate female customers' satisfaction in private and state bodybuilding clubs of tehran with a descriptive method. the sample of this study consisted of the customers of private and state bodybuilding clubs in tehran who had at least 6 months of sport participation. based on systematic sampling, 5 regions of tehran were selected. then, 25 private and 2...

O ne major problem with purchasing through the Web is locating reliable suppliers that offer the exact product or service you need. In the usual approach, you access an indexing-based search engine, specify keywords for the purchase, and initiate the search. The outcome is typically a list ranked according to keyword matches—useful, but not always helpful. Keyword matches provide only one ingre...

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

The idea of user satisfaction is not new. But how important it is in quality in use is new and under description. Satisfying the customers is an essential element to staying in business in this modern world of global competition. Software companies satisfy and even delight their customers with the value of their software products and services to gain their loyalty and repeat business. Customer...

Metrics for assessing online customer satisfaction (e-satisfaction) are essential in gauging the success and failure of e-commerce. The Internet business must determine and understand the values of its existing and potential customers. Hence, it’s important for researchers to develop and validate a diverse array of metrics to comprehensively capture the attitudes and feelings of online customer...