‘Green and clean’ has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are, or perceived to be, clean (good for them) and green (good for the environment) over alternative products. But is Australia seen as clean a...

The increasing attention towards the environmental impact of IT (Information Technology) demands reorientation from IT hardware and service organisations. Consumers are more than ever sensitive about the environmental impact of products and services they buy. Environmental attributes therefore play an important role in the buying process. While the concept of Green IT has been primarily researc...

One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" "Environmental marketing" appear frequently press. Many governments around world also become so concerned about green marketing activities. Attention was drawn to subject late1970’s when American Marketing Association organized wo...

Research indicates that concern for the earth’s physical and natural environment has grown rapidly in recent years among the diverse environmental stakeholders. Adopting a pro-environmental stance is being driven by strategic choice, rather than by mere compliance. However, of late, environmental concern of business and marketing managers in the specific context of NAFTA has been found wanting....

Objetivo: Este estudo buscou identificar as variáveis que podem influenciar consumidores a pagarem um preço premium pela compra de produtos verdes na indústria do vestuário. Assume-se adoção práticas sustentáveis, por parte organizações, implica em ser aceito pelo consumidor decorrente dos custos associados.Método: Com base consideram o binômio marketing e meio ambiente, foi desenvolvida uma pe...