the acceptance of the right project which leads to the realization of the set objectives is one of the most important issues in project-oriented companies. therefore, corporate managers prefer to work on those projects which ensures the achievement of goals such as increasing financial profits or being the top brands in their rivals market. the present  research aimed at introducing  a systemat...

the acceptance of the right project which leads to the realization of the set objectives is one of the most important issues in project-oriented companies. therefore, corporate managers prefer to work on those projects which ensures the achievement of goals such as increasing financial profits or being the top brands in their rivals market. the present  research aimed at introducing  a systemat...

Quality Function Deployment (QFD) has been traditionally used as a planning tool primarily for product development and quality improvement. In this context, many people have used QFD for making decisions on how to prioritize critical product areas from a customer perspective. However, it is the position of the author that the QFD process can be viewed as a decision support system that would enc...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to understand consumer decision making process in an online group buying context from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview 58 online group buying users and to capture their reasons behind the online shopping behaviour...