Increasingly, user-generated product reviews, images and tags serve as a valuable source of information for customers making product choices online. An extant stream of work has looked at the economic impact of reviews. Typically, the impact of product reviews has been incorporated by numeric variables representing the valence and volume of reviews. In this paper, we posit that the information ...

Harrah’s Cherokee Casino and Hotel is an extreme and unusual example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no traditional table games. Further, many tradition...

........................................................................................................................2 TABLE OF CONTENTS.....................................................................................................3 PART I .................................................................................................4 Problem Statement...................................

This paper presents text mining using SAS® Text Miner and Megaputer PolyAnalyst® specifically applied for hotel customer survey data, and its data management. The paper reviews current literature of text mining, and discusses features of these two text mining software packages in analyzing unstructured qualitative data in the following key steps: data preparation, data analysis, and result repo...

The constant changes in the preferences of national and international travelers influences the performance of the hotel industry thus creating the need for hotel managers to continue in the search of methods that help to predict the preferences and necessities of the travelers with the objective to obtain improvements in their planning and the development of strategic services. As a solution to...

Accurate forecasting of future performance of hotels is needed so hospitality constituencies in specific destinations can benchmark their properties and better optimize operations. As competition increases, hotel managers have urgent need for accurate short-term forecasts. In this study, time series models including several tourism big data sources, including search engine queries, website traf...

The performance of commercial websites is a critical issue that has a significant effect on consumers’ online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of...