Identity, in the context of our communal online space, is a fungible concept. Who we are, how we represent ourselves, how we’re identified, how we’re verified, and how we’re investigated all are critical components of the larger notion of online identity. To that extent, the field is truly multi-faceted; cryptographers and computer scientists debate procedures of verification and authentication...

Occupational work as personal and social identification can be conceptualized as one of the life goals that we strive for and find meaning in. A basic categorization of the phenomenon of work-related identity is suggested, based on psychological theories of identity, memory and relational schema. It distinguishes between organizational, workgroup and professional identity. The two former relate...

The current study considered the influence of the 2008 presidential election on the racial identity of African American college students (M(age) = 19.3 years; 26.3% male). The design of the study consisted of 2 components: longitudinal and daily. The longitudinal component assessed 3 dimensions of racial identity (centrality, private regard, and public regard) 2 weeks before and 5 months after ...

Purpose of Paper This article investigates components/factors that influence stakeholders’ perception of a professional sports team brand and how these components can generate brand equity for a professional sports team. Theoretical Background Utilising the work of Gladden et al. (1998) and their initial conceptual framework, the paper develops a brand equity conceptual framework applicable to ...

We introduce a computer-based measure of ‘‘identity fusion,’’ a form of group alignment characterized by a visceral feeling of oneness with a group. Past measures of identity fusion (a single pictorial item and a 7-item verbal scale) have demonstrated a unique capacity to predict willingness to engage in extreme pro-group behaviors (e.g., fighting and dying for one’s group). The Dynamic Identit...