This study aimed to provide an assessment of marketing on international business and organize classify the literature in order clarify importance this tool encourage future research projection (IBM) power ubiquity hands users. It is a bibliometric study, work focused articles published major marketing, expansion, strategies, journals from 2000 2020; topic scattered across various second data ma...

One of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. Using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. In this study, first we have used internal factor evaluation (IFE) matrix for recognizing and comparing strengths...