This study aims to analyze the influencer marketing selection strategy in organizing grand opening promotional activities at Pasarprima mini market, Yogyakarta. research is a qualitative with data collection methods used by interviews, observation and literature study. The result of this that using social media as distribution content influencers can save costs because it has high effectiveness...

This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. Data were gathered via a self-administered mail survey of 315 Australian firms involved in exporting. The findings indicate that when the Internet was used for c...

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and WebCRM). Future research is encouraged to build on this fram...

In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Meanwhile, the variables that can have an impact on customers' purchase behavior have been considered. This study aimed to determine the causal relationship between relationship marketing and purchase behavior of spectators using structural equation modeling. ...

To make judicious resource allocation decisions in search marketing, it is essential to understand the motives behind online shoppers’ searching and purchasing behavior. Taking the approach of understanding consumers’ desires to reduce cognitive load in online shopping, we construct a goal-related keyword characterization framework. Most search keywords reflect a combination of the following ch...

The main purpose of this qualitative research was designing an export marketing strategy model for tea product to the target markets. The statistical population was composed of all experts in the field of this research topic (N = 332), the sample size was determined as the same as the statistical population. Second-hand data used for collecting data and a semi-structured interview was used as a...

The purpose of this study is to determine the communication strategy PromosindoWangsa in promoting culture Palembang City. This research method qualitative with adescriptive approach interviews, observation, documentation, literature study. conducted byinterviewing all informants, and results indicate that: 1.The marketingcommunication Wangsa Promosindo event organizer at planning stage jointly...