This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored from the persp...

Agricultural marketing plays a vital role in economic development and livelihood of people developing countries. Marketing agricultural products which provide income to most farmers marketers Nigeria has been characterised with lot deficiencies have constrained sustainable growth. This study, therefore, analysed carrot cucumber including constraints their effective Enugu State, Nigeria. Data co...

Rural tourism market place is becoming more highly competitive. Developing the competitive strategy, however, is a challenging task for many marketers because the rural tourism is changing dramatically in the face of fierce competition, increasing customer sophistication and rapid technological advances. How to enhance tourists’ revisit intention for marketers have become more and more critical...

Virtual communities or electronic communities are social aggregations of a critical mass of people on the Internet who engage in public discussions, interactions, and information exchanges with sufficient human feeling on matters of common interest to form webs of personal relationships. Many such ecommunities are rapidly evolving on the Internet, some formed, organized, and controlled by commu...